1.0Metro Financehttps://multimetro.hk/financerich600338<blockquote class="wp-embedded-content" data-secret="82yUitadNn"><a href="https://multimetro.hk/finance/dx2021/2021%e5%b9%b4%e8%ab%96%e5%a3%87%e8%8a%b1%e7%b5%ae/">數碼體驗營銷大獎2021-2021年論壇花絮</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://multimetro.hk/finance/dx2021/2021%e5%b9%b4%e8%ab%96%e5%a3%87%e8%8a%b1%e7%b5%ae/embed/#?secret=82yUitadNn" width="600" height="338" title="數碼體驗營銷大獎2021-2021年論壇花絮 — Metro Finance" data-secret="82yUitadNn" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://multimetro.hk/finance/wp-includes/js/wp-embed.min.js </script> https://multimetro.hk/finance/wp-content/uploads/2021/09/dz2021_fb_image2.jpg1200628網上銷售平台的出現，曾被傳統零售商視為競爭對手。隨著互聯網及手機應用普及化，商戶開始重視將業務數碼化，積極發展網上平台，所謂「O2O」策略由此而生。然而，在科技、大數據及人工智能一日千里、以及顧客要求日高的新時代，線上和線下的邊界越來越模糊，競爭不再著眼於單向的線上或線下模式，而是回歸最基本：為消費者提供最優質的消費體驗。因此，能夠無縫結合線下及線上平台，透過更完善完整的策略與佈局，優化消費者的消費體驗，才是成功數碼轉型，成就真正的DigitalEx！