YouTube will launch its first official shopping channel for live commerce in South Korea on June 30.
South Korea already has a booming live-streaming commerce business led by tech giant Naver, making it a prime test market for the global heavyweight as the Alphabet-owned company focuses on becoming more “shoppable”.
Yonhap and other Korean media said, the new channel will operate in Korean language and will start as a 90-day project. In the beginning it will provide a live-commerce platform to companies and plans to livestream shopping content from about 30 brandsr.
Yonhap said, it is YouTube’s first official shopping channel in any country.
YouTube to launch its first official shopping channel in South Korea -Yonhap
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