體驗營銷大獎2025 - Metro Finance

體驗營銷大獎 2025

Experiential Marketing Brilliance Awards 2025

新城財經台於2013年創辦《體驗營銷大獎》，引領香港消費市場突破傳統模式，表彰品牌透過以感受美學為主體的體驗營銷方式，增加顧客的消費意欲及忠誠度。因應科技發展與消費者要求不斷提高，《體驗營銷大獎》的評選亦與時俱進 —— 不但重視品牌在數碼領域的投放，更全面涵蓋品牌為消費者所提供的情感連結、正面情緒價值和沉浸式體驗。

隨著粵港澳大灣區深化融合，加上市場對體驗感受的要求攀升，新城財經台舉辦《體驗營銷大獎2025》，嘉許在創造以客戶為中心的深度體驗中有傑出表現的品牌、零售商戶、商場和機構，旨在推動體驗營銷策略的持續發展和推陳出新，為本港以至大灣區消費市場注入更強動力。

Metro Finance FM 104 launched the Hong Kong Experiential Marketing Awards in 2013, pioneering a breakthrough in Hong Kong’s consumer market by recognising brands that enhance customer spending intent and loyalty through experience-driven strategies. In response to rapid technological development and rising consumer expectations, the Awards have continued to evolve — placing emphasis not only on digital engagement but also on the emotional connection, positive value and immersive experiences that brands deliver to their customers.

With the deepening integration of the Guangdong–Hong Kong–Macao Greater Bay Area and the growing demand for meaningful experiences, Metro Finance FM 104 presents the Experiential Marketing Brilliance Awards 2025. The Awards celebrate outstanding achievements by brands, retailers, shopping malls and organisations in creating customer-centric, impactful experiences, with the aim of driving innovation in experiential marketing strategies and injecting fresh momentum into the consumer markets of Hong Kong and the wider Greater Bay Area.

體驗營銷是什麽

What is Experiential Marketing

情感投射 Emotion

透過觸動心靈的難忘時光，讓顧客產生情感共鳴
The power to create emotional resonance with customers through memorable moments that connect hearts and minds.
感官行銷 Senses

運用多重感官設計理念，刺激視覺、聽覺、觸覺、味覺和嗅覺，精心創造豐富而難忘的體驗。
Leveraging multi-sensory design to stimulate sight, sound, touch, taste, and smell, crafting rich, unforgettable experiences.
參與度 Engagement

通過以有意義、沉浸式的方式與品牌互動，從而鼓勵客戶積極參與體驗。
Building active participation by inviting customers to interact with brands in meaningful, immersive ways.
故事性 Storytelling

利用真實而富有創意的故事，將產品或服務轉化為值得分享的體驗，激發受眾感知。
Inspiring audiences by telling authentic, creative stories that turn products and services into experiences worth sharing.

目標

Objectives

表揚無論線上線下，均能為顧客打造「沉浸式體驗」的品牌及商戶，令消費者享有難忘的情感享受和互動體驗。

To recognise brands and retailers that deliver immersive experiences across both online and offline platforms, providing consumers with memorable emotional and interactive engagements.

嘉許出色的體驗營銷企劃，以及能激發消費者情感共鳴的成功案例。

To commend exemplary experiential marketing initiatives and successful cases that foster emotional resonance among consumers.

透過獎項助力品牌強化企業形象並增強顧客忠誠度，從而在市場競爭中搶佔先機。

To support brands in enhancing their corporate image and strengthening customer loyalty through the Awards, thereby achieving a competitive advantage within the market.

表彰B2C體驗策略的創新實踐，推動企業持續於創意和客製化體驗中投放資源。

To acknowledge innovative practices in B2C experiential strategies, and to encourage sustained investment in creativity and bespoke consumer experiences.