數碼體驗營銷大獎2023

營銷策略大獎
csl.
( CSL Mobile x M+"Reshaping the New Art Tech Experience" )

Best Use of 5G Innovative Technology

Café de Carol
( 大家樂 Club 100 易.0 )

Best Use of Mobile Strategy

Watsons Hong Kong
( Watsons HK App 3.0 )

Best Use of Mobile APP

Hutchison Telecom Hong Kong

Best Use of 5G Operator

csl.
( AR Lens Revolutionizing the Shopping Experience )

Best Use of AR

Fortune Malls
( Fortune Malls Happy Tour Around Hong Kong )

Best O+O Strategy

Hong Kong Life Insurance Limited
( 香港人壽一起同行 《全個世界都有電話》 )

Best Digital Marketing Strategy

AS Watson - MoneyBack
( Let's Go Green )

Best Social Media Strategy

Café de Coral
( 大家樂 x 炎明熹 「好想約你」 )

Best in Viral Marketing

apm
( Football Fever at apm’s Futuristic Christmas Town )

Best Event Marketing Strategy

Olympian City
( NBA SUMMER BASE )

Best Customer Engagement Strategy

Now TV
( FIFA World Cup 2022 )

Best Use of KOL

ELEMENTS
( 2023 Summer Campaign COLOUR SYMPHONY )

Best Use of Micro Influencer

HKJC Retail Transformation Journey
( The Hong Kong Jockey Club Retail Transformation Journey )

Best Use of Gamification

Watsons Hong Kong
( eDr )

Best in Health Marketing

apm
( Life in Bloom@apm Garden – Experience Slow Living with Music & Art )

Best in Lifestyle Marketing

Ocean Park Corporation
( Unlock the Halloween Parkaverse )

Best in Entertainment Marketing

The Whampoa
( 黃埔活力無限 Infinity Fun )

Best Public Relations Campaign

ELEMENTS
( 2023 Summer Campaign COLOUR SYMPHONY )

Best Festival Campaign

Plaza Hollywood
( Butt Detective Christmas Adventure )

Best Collaboration Campaign

Watsons Hong Kong
( TRU NIAGEN® )

Best New Launch Campaign

HKJC Retail Transformation Journey
( The Hong Kong Jockey Club Retail Transformation Journey )

Best Rebranding and Repositioning Campaign

Plaza Hollywood
( Jumptopia Easter Carnival )

Best Customer Experience Campaign

MTR Corporation
( MTR Malls – Paradise Mall Summer Fun )

Best Customer Engagement Campaign

Ocean Park Corporation
( Caring For The Future )

Best ESG Campaign

AS Watson - MoneyBack
( Let's Go Green )

Best Green Campaign

HKT
( PCCW – HKT Futurera )

Best Virtual Event

Now TV
( FIFA World Cup 2022 )

Best Video Campaign

HKT
( PCCW – HKT Futurera )

Best Metaverse Marketing Strategy

十大最佳數碼體驗營銷大獎商場
apm
Central Market
Central Market
Citywalk 荃新天地
Elements
Hysan Place 希慎廣場
K11 MUSEA
Langham Place 朗豪坊
MOKO 新世紀廣場
Nina Mall
Stanley Plaza
十大最佳數碼體驗營銷大獎零售店
Café de Coral
Circle-K
csl.
Hang Seng Bank
Hutchison Telecom Hong Kong
McDonald's
Ocean Park Corporation
PARKnSHOP
Tam Jai Yunnan Mixian
Watsons Hong Kong