Awards List

得獎名單

排名不分先後

Campaign and Event ▾
3 Hong Kong
( WORLD PLAN )

Best New Launch Campaign

Central Market
( The Pawfect Christmas at Central Market )

Best Collaboration Campaign

ELEMENTS
( ELEMENTS x Le French May -
Piano Marathon 2025 )

Best Art and Culture Campaign

ELEMENTS
( Embrace Springtime with Full Vigour 2025 )

Best Festival Campaign

Hong Kong Housing Society
( Elderly Housing Projects: The Tanner Hill, and the Senior Citizen Residences Scheme )

Best Video Campaign

MegaBox
( Line Friends meets MegaBox Mega Sports Carnival )

Best Licensed Campaign

MoneyBack
( Find it! Earn it! Get MoneyBack! )

Best Rebranding and Repositioning Campaign

MoneyBack
( Find it! Earn it! Get MoneyBack! )

Best CRM Campaign

Olympian City
( 奧海城 X STAYFUN「見習動物護理員」 )

Best Customer Engagement Campaign

Paradise Mall
( Paradise Mall x Baby Shark Summer Fun )

Best Customer Experience Campaign

The Whampoa
( 黃埔乓FUN挑戰賽 )

Best Public Relations Campaign

Digital Technology ▾
3 Hong Kong

Best Use of 5G Innovative Technology

Hong Kong Housing Society
( Elderly Housing Projects: The Tanner Hill, and the Senior Citizen Residences Scheme )

Best Use of KOL

Hysan Place
( 'hy! & Seek' Summer campaign )

Best Use of Mobile App

Hysan Place
( 'hy! & Seek' Summer campaign )

Best Use of Gamification

Marketing and Strategy ▾
Central Market
( The Pawfect Christmas at Central Market )

Best Event Marketing Strategy

Fortune Malls
( 置富Malls x Cheap Century聖誕Amaze城 )

Best Social Media Strategy

Fortune Malls
( 置富Malls x Cheap Century聖誕Amaze城 )

Best Influencer Strategy

HKTDC
( GoGBA One-Stop Platform )

Best Online-Merge-Offline Strategy

Ocean Park Corporation
( Panda – Monium )

Best Customer Engagement Strategy

Paradise Mall
( Paradise Mall x Baby Shark Summer Fun )

Best Use of Personalisation Strategy

S.T. Travel Service Company Limited
( Prestigious Corporate Airport Transfer Service 尊尚企業機場接送服務 )

Best Customer Experience Strategy

Tai Hing Catering Group

Best in Retail Marketing

瑞銀認股證牛熊證

Best Market Segmentation Strategy

Top 10 Shopping Malls ▾
AIRSIDE
Central Market
Citywalk
ELEMENTS
Harbour City
Hysan Place
K11 Art Mall
LANDMARK
MOKO
Olympian City
Top 10 Retails ▾
Café de Coral
FORTRESS
HSBC Hong Kong
McDonald's
Ocean Park Hong Kong
Pacific Coffee
PARKnSHOP
SOGO Hong Kong
Tai Hing Catering Group
Watsons